Wednesday, October 22, 2014

5 Reasons Why Your Makeup Doesn't Last

I've been asked questions from friends, family, strangers; "how does your makeup look so fresh throughout the day? What are you using?" I have no big secret, well... maybe a few, but, they are really just tips I've been taught down the road from my mom and have lived by!

1. Your Skincare Routine
This is the most crucial ingredient to having flawless and long lasting makeup! It all starts from the skin on your face! If you're constantly going to sleep and waking up without cleansing, moisturizing, toning and treating your skin on a daily basis, you are cheating yourself! Although a good diet, plenty of exercise, rest and water are good for our bodies and skin, we have to help cleanse it from the day's worth of elements it's been exposed to (dirt, dust, sun, humidity, rain, etc.). Cleansing helps to purify your skin of impurities, toning helps to balance the pH in your skin, moisturizing helps to restore the moisture into your skin and treating helps with problems are such as acne, dark spots, wrinkles, etc.

2. You Never Wash Your Makeup Brushes 
So, you finally got away from those goofy sponge wedges and eyeshadow applicators that come in your makeup sets, and you moved onto brushes! Great! Do you wash them? How often do you wash them? This goes right along with your skincare routine, as washing your brushes is about as important as washing your wash every night. Every time you use your brushes you collect dirt, oil, old makeup, and bacteria in them, thus, putting that back onto your face (which is a high potential risk for breaking you out, allergic reactions and eye infections). I recommend spot cleaning your brushes daily with a "Daily Brush Cleanser" and then weekly deep cleaning them all with Baby Shampoo, Dr. Bronners Magic Soap or specially designed makeup brush cleaners. It's a pesky job but, your face will thank you in the long run!

3. Being Unaware of Your Skin Type
A good majority of people who wear makeup are totally unaware of what their skin type is! Whether you have extremely dry to extremely oily skin, you need to know what you are dealing with before you purchase makeup. Your skin type makes a huge impact on the longevity of your makeup.

4. You're Using the Wrong Makeup for Your Skin Type
Let's say you do know your skin type but have no idea what to use with that skin type or you just don't notice that you're making this small mistake. Tons of people do it, don't worry. We are not perfect and we make mistakes! If you have oily skin, using a foundation, powder and primer that are driven more towards dry skin, there's a high chance it won't last long. Your oil production will break down the makeup, thus causing streaks, creases, patches, fading and melting! Oily skin needs oil-free, shine-free and oil-controlling properties where as dry skin needs more of the oil as that skin type lacks it. You need a product that is designed for your skin type that works with it, not against it! No matter your skin type, there are tons of products out there that work for each and every skin type there is! You have to search and experiment. 

5. You Haven't Discovered Primers!
You are missing out if you have not discovered these! They make them for your face, eyes, and lips. They create a barrier between your face and makeup which prevents makeup from settling into lines, creases, and pore where it breaks down. For example, if you live in a humid climate (Florida) or have extremely oily skin like I do, you need a primer that has multiple abilities; oil-control, shine-control, long lasting (I mean for hours) where as if you have dry skin, you better off with a primer that is moisturizing to your skin throughout the day and lasts all day long!


Finding skincare, foundation, primer, washing brushes and all things makeup related you can go to just about any makeup counter in a Department Store, MAC counter, ULTA, or a Sephora where they can help you one on one and provide tips and samples to find what's right for your skin!

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